The Story Behind the Collection
At Veza Golf, we believe the most meaningful designs begin with collaboration.
When Boulder Ridge Golf Club approached us about creating a custom collection for their Ladies Team, our goal was never simply to place a logo on an existing garment. Together, we set out to create something distinctly their own—a collection that reflected the spirit, style and identity of the women who represent Boulder Ridge.
From Concept to Custom Print
The project was led by Veza Golf's in-house designer, Shana Shen, who worked closely with Megan Fletcher, Team Captain of the Boulder Ridge Ladies Golf Club.
Together, they developed an exclusive paisley print inspired by the club's color palette and identity. Throughout the design process, every detail was considered—from the overall aesthetic and custom print development to fabric selection and final garment styling—ensuring the collection felt authentic to the team from concept to completion.
The Result
The result was a one-of-a-kind collection centered around an exclusive paisley print created specifically for Boulder Ridge. Designed to feel both elevated and wearable, the collection brought together performance, sophistication and team pride while remaining true to the refined style shared by both organizations.
What made the collaboration especially meaningful was the level of involvement from the team itself. By working directly with the leadership of the Boulder Ridge Ladies Golf Club and gathering feedback throughout the process, we were able to create pieces that felt personal, purposeful and uniquely theirs.
Collection Details
Custom Paisley Print
Performance Fabric
Club Embroidery
Sip & Try Event
Once production was complete, we welcomed the Boulder Ridge Ladies Golf Club to the Veza Golf boutique for a special Sip & Try event.
Members were invited to preview the finished collection, try on their garments, enjoy refreshments and celebrate the culmination of months of collaboration.
More than a fitting event, the gathering gave teammates the opportunity to experience the collection together for the first time and see every detail come to life. It became a celebration of community, craftsmanship and the relationships built throughout the design journey.
Closing
Partnerships like Boulder Ridge represent what Veza Golf does best: creating thoughtful, elevated apparel experiences tailored to the people who wear them.
We are honored to have collaborated with the Boulder Ridge Ladies Golf Club and look forward to seeing the team wear their custom collection for seasons to come.
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